Brand awareness campaign
Branding essentially has two parts. The first being it’s the visual representation of your business, such as logos, colours, letterheads, and anything that requires your stamp. The second is the strategy. Which channels you choose to advertise on or, which companies and organizations you choose to associate with.
A brand is meant to represent the essence of your business, from its objectives and personal values, right down to the tone you use to communicate with your clients. Effective visual brand identity is achieved by the consistent use of particular visual elements to create the distinction